Infographic by the Pay Per Click Blog
I was googling something completely unrelated and stumbled on this. I typed ‘where’ into google and the first autocomplete search term shows ‘where is Chuck Norris’ so like any self respecting American I had to quit what I was doing and search for Chuck Norris. I should have known better!!!
Does anyone know of any other cool little Google secrets like this!
Googlemay be on its way out as the dominant player in search, according to one analyst — and could even “disappear” in as little as five to eight years if the competitive pressures that ultimately claimed other search giants start to take root.
In the wake of a surprisingly weak earnings report, Eric Jackson, Ironfire capital founder and managing member, said Google could easily find itself fending off the woes that eventually took hold at embattled Yahoo!.
"They could disappear in five to eight years and disappear in the sense thatYahoo used to be the king of search. Now, for all intents and purposes, Yahoo has disappeared,” Jackson said Thursday on CNBC’s “Squawk on the Street”.
Few doubt that we’re on the verge (if not already in the midst) of major changes in the way people watch video. The last 5-10 years of mobile computing freed consumers from their couches and enabled video consumption in places never before possible. So far technological changes raise more questions than they answer about viewing habits, engagement, and the creation/distribution process in general. Mobile is still acceptingly new and unpredictable so marketers are not necessarily stressed about it, they’re still in discovery mode. Mobile seems to be complementing traditional living room video consumption not replacing it.
Basically unchanged for 60+, the magic sauce of video content accessibility through the living room is now one step closer to titillating reality. Getting consumers to adopt change with this previously minimally touched screen will uplift the media landscape into something spectacular for viewers and for the industry. By the way, connected TV’s, DVR’s and cable companies have not even come close to the right formula. In fact connected TV’s are like web1.0 where the special sauce is more like the mobileweb2.0 (we’re on the right path but still have one or two more failures ahead).
The internet didn’t affect time spent with video in the living room, it only altered the creation process of content. Even with the Youtube’s of the world the distribution process remains the same. Yes, you hear the cord cutting rumors here and there but there are mostly exaggerated reports by over caffeinated and overzealous scaremongers. As I mentioned before mobile computing is complementing living room video not replacing it. Why am I even writing this article then? I’m writing this now because the distribution component of the equation is finally poised to drastically change. Discovering online video content is still too hard and cumbersome for most consumers. Nobody wants to search through 4 different apps, a Netflix, Hulu, and 500+ cable channels, people have their habits and without a new technology to organize ALL VIDEO consumers will not change.
Two recent developments: 1) the approval of Google’s acquisition of Motorola Mobility and 2) Motorola Mobility’s announcement of DreamGallery (a platform for the management of the distribution of TV and other video content in what Motorola calls the world of the networked DVR [nDVR]), detailed in the linked article by Gerry Purdy, got me thinking that we’re closing in on the golden path. Read his article, great stuff. Mr. Purdy writes,
“We’ll still pay $150 per month, but we’ll now have access to more content (which could be overwhelming), and we’ll have a user experience through software that will make searching, identifying, discovering and enjoying content easier than ever before.”
This specific point caught my attention because it all comes down to the money $$$$. $150 cable bills are already hurting many people’s pockets but that isn’t all, the advertising economy underlining subscription TV is a massive elephant that’s become ingrained in the larger telecommunication economy as a whole. Changing the business models will not be easy and this ugly underbelly of content distribution needs to drastically change. In addition the $150 cable bill needs to become more justified. Do I really need my 500+ other cable channels if I have an organized, streamlined, and intuitive web distribution software and hardware at my fingertips? Just take a look at Mircosoft and the Xbox. How about mobile carriers? Google wants to make the smart phone the living room video catalyst but mobile providers will have to lift bandwith caps on their data plans. I do not want to choose between constant updates to my Facebook wall and channel surfing. I definitely don’t want to pay more for this privilage either!
We’re living in interesting times and I can’t wait for the day when the fragmented video world is made whole for my viewing pleasure. We should all keep in mind that there are some deeply ingrained consumer habits and business models that need changing first. Our utopia will not exist without some big players on all sides of the isle making some significant strategy shifts.
I recently came across Google’s Ngram Viewer (no idea how Ngrams actually work lol so if someone can explain it that would be awesome). This is an incredibly awesome tool for exploring both historical and current cultural trends. Google basically digitized 5 million books or 500 billion words and if you want to know more about this in general this TED talk explains it in an entertaining way.
The Promise of Interactive Television
Since I play in the field of Interactive Television, I typed in ‘Interactive Television’ into the tool just for fun. Here is what I saw:
Might be a bit blurry (just try it yourself). What is up with people writing books with the words ‘Interactive Television’ in the 1890 - 1910!?! Turns out Thomas Edison predicated not only Television, but Interactive Television right when the Google Ngram chart shows. Check out this article in Schubin Cafe by Mark Schubin.
"The unavoidable conclusion from the vast majority of the reports (The Chicago Tribune being the exception) — the combination of photography with electricity, the distant stage, the electrical connection between viewer and source, the likening of the invention to a visual form of the telephone and stock and race tickers — is that Edison predicted that he would show some form of television at the 1893 Chicago World’s Fair.”
Frankly that is just plain and simple badassery!
Another inventor (to say the least), Nikola Tesla suggested that a global network of relay stations might be required. He called this idea the “World System” and in 1902, he published an article explaining some of the points of the plan. This was printed during the construction of the transmitter.
Check out the whole article.
Both inventors became very active at the turn of the century around wireless data transmission, electricity, and the global capacity of human communication.
70 years later the iTV EKG shows renewed life for Interactive Television. During the 1970’s and 1980’s companies began experimenting with iTV technology however due to expensive technology, clunky, and limited releases actual consumer adoption never came close to the hype. So as the Ngram story continues you clearly see industry pull back to rethink iTV. It isn’t until the explosion of web 1.0 that people once again restart the search for iTV’s magic formula with limited success.
Now it’s 2012 and after 112 years of predictions, speculations, and promises are we finally on the verge of the 2nd coming of Television? Many now say the missing link in the TV feedback loop has finally arrived in the form of social networks and mobile. Unfortunately the Google Ngram story ends at 2000. I bet that when this massive data set gets extended through the beginning of the 21st century Interactive Televisions EKG will be off the charts.